What is Digital Signage?

Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be installed in public and private environments, such as retail stores and corporate buildings.

Advertising using digital signage is a form of advertising in which content and messages are displayed on digital signs with a common goal of

“delivering targeted messages to specific locations at specific times”

The benefits of digital signage over traditional static signs are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage also offers superior return on investment compared to traditional printed signs

One of the greatest advantages of digital signage (over traditional statice signs)  is the ability to mix both video and text display boxes on a screen at the same time thus maximising the range of information targeted at your audience. This enables your message to be got across to both static and moving audiences.

View original Wikipedia article:-

http://en.wikipedia.org/wiki/Digital_signage

Digital signage displays can range from a single display/screen in a waiting or reception area to a networked group of screens within single or multipple building locations. These screens could be centrally managed thus ensuring identically structured advertisements/messages are displayed in all locations.

Martin Dawes Solutions experience within digital signage ranges through:-

·        Stand alone systems in client offices

·        Networked systems in buildings on campus sites

·        Managed service across geographically dispersed locations with individual display screen content

·        Distribution over Cat5 – Cat6 & Fibre

For more information on Digital Signage and how it could be of benefit to your organisation, talk to one of our Business Managers or Email: sales@dawesav.com